The Kobler team is a diverse group of technologists, communicators and creative thinkers. We work closely with our customers, publishers and partners to make advertising better for everyone.
Why we built Kobler
Online advertising has become noisy, invasive and overly personal. We started Kobler to challenge that, with a platform built on privacy, not profiling.
Our mission is to help advertisers reach their audience through relevant editorial content, without ever using personal data.
“It is my conviction that privacy is a fundamental human right which we neither will, nor can, ignore. That’s why I founded Kobler.”
Our values
- Respect the user: people shouldn’t be tracked or profiled to see an ad
- Put content first: context is what earns attention, not cookies
- Stay transparent: advertisers deserve to know where their ads appear
- Build trust: both with publishers and the public
What we do
We offer a contextual advertising platform that lets marketers connect their message to live, relevant articles, without cookies or tracking.
- Real-time matching to content, not people
- Full control and transparency
- Works with premium publishers, including behind paywalls
Growing trust in contextual marketing
Convincing publishers and advertisers to embrace contextual marketing has taken time but the trend has shifted. Today, more industry players recognize the value of ethical advertising. Not only does it protect user privacy, it also improves visibility, drives results, and builds long-term brand trust.
Innovation to lead the industry
We connect ads with editorial content in real time no personal data involved. Because technology keeps evolving, we never stand still. We actively explore and implement new solutions to stay ahead and give our clients a smarter, future-proof alternative.
From idea to international growth
More than 50 million NOK has been invested in Kobler to develop a powerful, privacy-first advertising platform, one built to offer an alternative to behavioral giants like Google and Facebook.
After several years of product development, we launched in 2019 with a passionate team of advisors and tech experts. The response was immediate: advertisers welcomed a fair, transparent way to reach their audience.
Today, Kobler operates across all of Scandinavia, helping brands in Norway, Sweden and Denmark advertise with integrity.
By 2020, despite the pandemic, we expanded to Sweden and were proud to be named one of Norway’s most promising MarTech companies.
Want to advertise differently?
We’re here to help you get started with contextual advertising, an ethical and effective way to reach your audience.
Kobler
brings ads
into context
Wonder how to start using contextual marketing? Contact one of our advisers!
